AI Search for Real Estate: Roomvu, Lofty and RealReports Launch New Visibility Tools

Roomvu’s “Found”: A 60-Second Visibility Audit

Roomvu launched Found, a free tool that shows real estate professionals how they appear across Google and AI assistants — no login required, results in about 60 seconds.

The tool checks profile consistency across channels, evaluates review presence, and produces a channel-by-channel scorecard. It also assesses how AI tools actually describe the agent when a consumer asks for a recommendation.

Practical outputs include flagging conflicting profile information, identifying review gaps, and surfacing the localized questions buyers and sellers are actively searching for. Found is available to agents, mortgage brokers, insurance agents, and financial advisors.

The no-friction entry point is smart positioning. Agents who’ve never thought about AI search visibility can get a concrete picture of the problem before committing to any paid solution.

Lofty Front: IDX Websites Built for Answer Engines

Lofty Front is a concierge-built IDX website product designed to convert local search visibility into leads. It can run standalone or connect with Lofty’s broader AOS platform.

Each site includes:

• Custom branding and live IDX listings
• Dedicated neighborhood pages with hyperlocal content
• Automated blog and social publishing
• Lead capture and follow-up tools

The more interesting detail is Lofty’s Answer Engine Optimization approach — its SEO team actively monitors how agents appear in ChatGPT, Gemini, and Google’s AI Overview, then adjusts content accordingly. Sites connect to more than 500 MLS boards across North America.

Build time is positioned at under one month. For agents who’ve been meaning to “fix their website” for two years, that’s a meaningful commitment to reduce.

RealReports: Aiden Goes Agentic

RealReports took the biggest swing of the three. The company redesigned its entire platform and upgraded its AI assistant, Aiden, from a conversational tool into an agentic one — meaning it can now identify signals, recommend next steps, and prepare multi-step actions for agent review.

The platform sits on property data covering more than 150 million U.S. properties from over 100 sources. It bundles four applications:

• RealReports — property intelligence
• Prospector — opportunity identification
• RealCMA — pricing strategies
• Pulse — repeat and referral business

Aiden retains context as agents move between properties and workflows, and connects with email, calendars, CRMs, cloud storage, and transaction management systems. Crucially, it requires agent approval before any consequential action — communications, purchases — which is the right call for a tool operating across live client relationships.

After partnering with more than 50 MLSs and brokerages, RealReports says it expects to reach a majority of U.S. agents by end of year.

The Broader Pattern

These three launches aren’t isolated. They reflect a real shift in how professional discovery works — and how the real estate industry is responding to it.

Roomvu is solving the awareness problem. Lofty is solving the content and conversion problem. RealReports is solving the workflow intelligence problem. Together, they sketch out what an AI-native agent tech stack might actually look like in practice.

The useful takeaway: if an agent’s digital presence was built entirely for Google’s 2019 algorithm, it’s probably not performing well in a world where consumers ask AI assistants for referrals. Auditing that gap — even with a free tool — is a reasonable first move.