By Dmitry_V Dmitry_V
on Video & Animation AI

TwelveLabs

AI that understands video like humans do

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TwelveLabs
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Freemium

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What Is TwelveLabs?

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TwelveLabs is a multimodal video intelligence platform that helps organizations search, analyze, and understand video at scale. Its foundation models, including Marengo and Pegasus, process visuals, speech, sound, and temporal context to deliver semantic search and rich video analysis.

Teams can integrate TwelveLabs via APIs and SDKs to power content discovery, quality control, compliance, and workflow automation across vast video libraries. Designed for media & entertainment, advertising, government, security, and sports & broadcasting, the platform is built with enterprise-grade security and privacy in mind.

Flexible usage-based pricing and a freemium tier make it accessible to both startups and large enterprises looking to unlock more value from their video content.

Quick Snapshot

TwelveLabs lets you search and analyze video with multimodal AI that understands visuals, speech, sound, and temporal context. This turns large video archives into searchable, actionable data, cutting the time and cost of managing media-heavy workflows.

Works on
  • Web
  • API
Pricing Model
Freemium
Starting at $0.0422/minute — TwelveLabs uses a freemium, usage-based pricing model where you can start for free with limited indexing and then pay per indexed video minute and API usage as you scale.
Fits on
Affiliate Program
We could not identify an affiliate program.
API Availability
TwelveLabs has an API available.
Key Features
  1. Turn video archives into searchable data
  2. Multimodal AI for deep video understanding
  3. Enterprise-ready API for video workflows
Audience
  • media & entertainment companies
  • video platforms
  • developers
  • AI and ML teams
  • advertisers
  • sports & broadcasting organizations
  • security agencies
  • government agencies
URL
https://twelvelabs.io

Screenshot

TwelveLabs

Key Features of TwelveLabs

Multimodal video models

Leverages foundation models like Marengo and Pegasus that understand visuals, speech, sound, and temporal relationships in video.

Semantic video search

Enables natural, context-aware search over large video libraries by meaning rather than simple tags or filenames.

Video-native reasoning

Supports perception and reasoning that are tailored to video, allowing workflows that depend on what appears, happens, and is said over time.

Developer-friendly APIs

Provides APIs and SDK integrations so developers can embed video intelligence into applications, platforms, and internal tools.

Enterprise-grade security

Built with security and privacy suitable for enterprise, government, and regulated industries handling sensitive video content.

Scalable infrastructure

Designed to handle large volumes of video, making it suitable for media-rich organizations and large-scale archives.

Use Cases for TwelveLabs

Semantic video search

Enable users and internal teams to search vast video libraries by meaning, not just keywords or timestamps, improving content discovery and reuse.

Content discovery

Power recommendation and discovery features on video platforms by understanding what appears and is said within the content at a granular level.

Compliance and safety

Automate detection of specific scenes, topics, or audio cues to help meet regulatory, safety, and brand-suitability requirements across large media archives.

Quality control workflows

Use video intelligence to flag missing segments, incorrect content, or off-brand material, reducing manual review time for media operations teams.

Sports and broadcasting analytics

Index and analyze sports and live broadcast footage to quickly locate key moments, highlight-worthy clips, and context for editorial workflows.

Frequently Asked Questions

What is TwelveLabs used for?

TwelveLabs is used to search, analyze, and understand video content using multimodal AI, enabling semantic search, content discovery, compliance, and automation across large video libraries.

How does TwelveLabs understand video content?

TwelveLabs uses foundation models like Marengo and Pegasus that process visuals, speech, sound, and temporal context to generate rich embeddings for semantic search and analysis.

Who is TwelveLabs designed for?

TwelveLabs is designed for media & entertainment companies, video platforms, advertisers, sports & broadcasting organizations, security and government agencies, and developers or AI teams working with large video archives.

Does TwelveLabs offer a free version?

Yes, TwelveLabs offers a free plan with limited indexing so you can test the platform before moving to usage-based paid plans.

How is TwelveLabs priced?

TwelveLabs uses a freemium, usage-based pricing model where you pay based on indexed video minutes and API usage, with paid plans starting from $0.0422 per minute.

Does TwelveLabs provide an API?

Yes, TwelveLabs provides APIs and SDKs that allow developers to integrate video intelligence capabilities directly into their applications and workflows.

Is TwelveLabs suitable for enterprise and government use?

Yes, TwelveLabs is built with enterprise-grade security and privacy, making it suitable for media enterprises, government organizations, and security-focused use cases.

TwelveLabs · Our Verdict

TwelveLabs stands out for treating video as a first-class data source, combining visual, audio, and temporal understanding in a developer-friendly API. Its focus on enterprise-ready security and large-scale media workflows makes it particularly suitable for organizations with substantial video archives. The freemium and usage-based model also lowers the barrier for teams to experiment before committing heavily.

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