By JP Alves JP Alves
on Market Research & Analysis

Minds

AI-powered synthetic audiences for faster insights

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Minds
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Freemium

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What Is Minds?

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Minds is a web-based synthetic market research platform that allows you to build AI personas and assemble audience panels that mirror your target customers. You can create “Minds” from descriptions, profiles, or research notes, then reuse them across studies for concept, messaging, and product testing. Its PRISM modeling engine incorporates public signals and your research inputs to generate structured, transparent insights at scale. Teams can run studies and gather thousands of synthetic responses in minutes, without traditional panel recruitment or logistics. An API supports programmatic creation and management of Minds, knowledge uploads, and multi-mind surveys, making it suitable for both researchers and developers.

Quick Snapshot

Minds lets you simulate validated target audiences with AI personas and panels, cutting the time and cost of traditional research. Teams get reusable, transparent audience models to make more consistent product and marketing decisions.

Works on
  • Web
  • API
  • AI Agent
Pricing Model
Freemium
Starting at $39/month — Minds offers a Free plan with 1 study, unlimited audiences, and up to 60 synthetic responses per month. Paid plans start at $39/month, with team and enterprise options that add higher response volumes, custom synthetic populations, and advanced integrations.
Fits on
Affiliate Program
We could not identify an affiliate program.
API Availability
Minds has an API available.
Key Features
  1. Simulate target audiences with reusable AI personas
  2. Run fast, scalable synthetic research studies
  3. Leverage PRISM modeling for structured insights
Audience
  • product managers
  • UX researchers
  • market researchers
  • growth marketers
  • startup founders
  • insights teams
  • data-driven agencies
URL
https://getminds.ai

Screenshot

Minds

Key Features of Minds

AI personas

Create Minds from descriptions, profiles, or research notes to model your target users as reusable AI personas.

Synthetic audiences

Assemble panels of Minds into synthetic audiences you can reuse across multiple studies for consistent comparisons.

PRISM modeling engine

Leverage PRISM modeling that blends public signals and your research inputs to generate structured, defensible insights at scale.

Study automation

Run research studies and collect thousands of synthetic responses in minutes, avoiding traditional panel logistics and recruitment.

Researcher-friendly UI

Use a web-based interface tailored for product, UX, and research teams to set up studies without needing code.

Powerful API

Integrate Minds into your stack with an API that lets you programmatically create minds, upload knowledge, and run multi-mind surveys.

Use Cases for Minds

Concept testing

Simulate target audiences to quickly test product or feature concepts and gather structured synthetic feedback before investing in full development.

Messaging research

Compare alternative messages, value propositions, or creatives across synthetic personas to see how different segments are likely to respond.

Product-market fit exploration

Use AI personas and panels to explore needs, objections, and preferences across segments, helping refine positioning and roadmaps.

UX and flows validation

Run synthetic studies on proposed user journeys or UX changes to surface directional insights prior to or between live user tests.

Agency insight projects

Agencies can build reusable synthetic audiences for client segments, enabling faster, lower-cost insight generation across multiple projects.

Frequently Asked Questions

What is Minds and how does it work?

Minds is an AI-powered synthetic market research platform that builds AI personas and audience panels based on your target customer descriptions and research inputs. You run studies against these synthetic audiences to collect structured responses and insights in minutes.

Who should use Minds for research?

Minds is designed for product managers, UX researchers, market researchers, growth marketers, startup founders, insights teams, and data-driven agencies that need fast, repeatable, and cost-effective research signals.

Can Minds replace traditional research panels?

Minds provides synthetic responses that dramatically speed up early-stage and iterative research, and is often used alongside traditional panels rather than as a complete replacement, depending on rigor and validation needs.

Does Minds offer a free plan?

Yes, Minds offers a Free plan that includes 1 study, unlimited audiences, and up to 60 synthetic responses per month so you can evaluate the platform before upgrading.

Is there an API for integrating Minds?

Yes, Minds provides an API that lets developers create and manage AI minds, upload knowledge, and run multi-mind surveys programmatically within existing workflows.

How much does Minds cost?

Minds has a Free plan and paid plans starting at $39 per month for individual researchers, with team and enterprise tiers that increase response volumes and add advanced features.

Minds · Our Verdict

Minds stands out by turning AI personas into reusable, structured audience models rather than one-off chat prompts. For teams that need directional insights quickly, its synthetic responses offer a pragmatic way to explore concepts and messaging between or alongside traditional studies.

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