By Sota_Taniguchi Sota_Taniguchi
on Marketing & Sales AI

Arcade

Create on-brand product stories and videos with AI

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Arcade
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Freemium

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What Is Arcade?

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Arcade is a web-based, AI-powered storytelling platform that transforms your product experience into professional product videos and interactive demos. Teams can capture their product, attach messaging, screenshots, or one-pagers, and let Arcade automatically assemble polished, on-brand assets.

It centralizes demo and tutorial creation for product marketing, growth, sales engineering, and product management teams, helping standardize how products are showcased across the go-to-market motion. Arcade also includes detailed analytics, personalization options, and integrations with leading GTM and analytics tools so teams can measure engagement and tie content performance to pipeline.

With SOC 2 Type II compliance, strong encryption, and high availability, it’s built to meet the needs of modern SaaS and enterprise organizations.

Quick Snapshot

Arcade helps go-to-market teams turn product experiences into polished, on-brand videos and interactive demos in minutes, without heavy design or editing work. Built-in analytics and integrations make it easier to see what content drives engagement and pipeline.

Works on
  • Web
  • Mac
  • Chrome Extension
Pricing Model
Freemium
Starting at $42.50/month — Arcade offers a Free plan for basic product storytelling, a Growth plan starting at $42.50 per month, and custom Enterprise plans with advanced collaboration and security. Pricing scales with usage, workspaces, and feature needs across teams.
Fits on
Affiliate Program
We could not identify an affiliate program.
API Availability
Arcade has an API available.
Key Features
  1. Create polished product videos in minutes
  2. Build interactive demos with engagement analytics
  3. Standardize product storytelling across GTM teams
Audience
  • product marketers
  • growth marketers
  • product managers
  • sales engineers
  • customer education teams
  • SaaS companies
  • B2B go-to-market teams
  • software companies
URL
https://arcade.software

Screenshot

Arcade

Key Features of Arcade

AI-powered storytelling

Transforms captured product experiences, messaging, and assets into professional, on-brand videos and interactive demos with minimal manual editing.

Interactive demos

Enables teams to build guided, clickable product experiences that let prospects and customers explore key workflows at their own pace.

On-brand asset creation

Automatically applies consistent branding and formatting so product videos and demos match your company’s visual and narrative guidelines.

Analytics and tracking

Provides detailed engagement analytics so teams can see how audiences interact with demos, identify drop-off points, and tie content to pipeline impact.

GTM and analytics integrations

Connects with leading go-to-market and analytics tools to embed demos in existing workflows and consolidate performance data.

Enterprise-grade security

Offers SOC 2 Type II compliance, robust encryption, and high availability, making it suitable for modern SaaS and enterprise teams.

Centralized content hub

Brings product marketing, growth, sales engineering, and product management content into one platform to standardize storytelling across teams.

Use Cases for Arcade

Product marketing demos

Quickly create polished, on-brand demos that clearly explain product value for launch campaigns, feature releases, and website pages.

Sales enablement content

Equip sales teams with consistent, interactive demos and videos that shorten discovery, reduce live demo time, and improve deal clarity.

Onboarding and education

Build guided, interactive product walkthroughs that help new customers understand workflows faster and reduce support and training overhead.

Growth and self-serve funnels

Embed trackable demos into landing pages, sign-up flows, and emails to increase conversion and understand which product stories drive pipeline.

Product management alignment

Standardize how product functionality is showcased internally and externally so stakeholders share a single, clear narrative of the product.

Frequently Asked Questions

What is Arcade used for?

Arcade is used to create on-brand product videos and interactive demos that help marketing, sales, and product teams tell clear, engaging product stories and track engagement.

Who should use Arcade?

Arcade is designed for product marketers, growth marketers, product managers, sales engineers, customer education teams, and SaaS or B2B go-to-market organizations.

Does Arcade offer a free plan?

Yes, Arcade offers a Free plan for basic product storytelling so teams can start creating product videos and demos without upfront cost.

How much does Arcade cost?

Arcade’s paid Growth plan starts at $42.50 per month, with custom Enterprise plans available for advanced collaboration, security, and governance needs.

Does Arcade provide analytics for demos?

Yes, Arcade includes detailed analytics that show how viewers engage with videos and interactive demos and can be connected to GTM and analytics tools.

Is Arcade suitable for enterprise teams?

Yes, Arcade is built for modern SaaS and enterprise teams, offering SOC 2 Type II compliance, strong encryption, and high availability.

Can non-technical users create demos with Arcade?

Yes, Arcade is designed so non-technical stakeholders can capture product flows, add messaging, and let AI assemble polished demos without complex tools.

Does Arcade have an API?

Yes, Arcade provides an API, enabling teams to integrate its capabilities with their existing tools and workflows.

Arcade · Our Verdict

Arcade stands out as a focused solution for turning complex SaaS products into clear, repeatable stories that marketing and sales teams can actually scale. Its AI-assisted workflows, analytics, and enterprise-ready security make it compelling for teams that need more than just a basic screen recorder or video editor.

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