Limy: The Israeli Startup Helping Brands Rank in AI Chat Engines

What Is Limy and Where Did It Come From?

Limy is an Israeli AI startup founded by three co-founders with an unusual origin story. CEO Aviv Shamny and COO Ido Zabarsky are former combat officers who served together in the IDF’s Maglan elite special operations unit — a unit known for deep-behind-enemy-lines missions in Lebanon. CTO Ori Riechman rounds out the founding team.

The idea for the company reportedly emerged during their deployment in Lebanon. Even the name has roots there — Shamny spotted a lime tree while on duty, and it stuck.

Founded in 2025, Limy has already raised $10 million in a funding round led by Flybridge Capital. That’s a significant vote of confidence for a company less than two years old.

The Problem Limy Is Solving

Here’s the shift that matters: consumers are increasingly turning to AI chat engines — think ChatGPT, Perplexity, Gemini — to discover products, compare brands, and make purchase decisions. Traditional SEO optimizes for Google’s crawlers. But AI chat engines work differently. They interpret, synthesize, and recommend based on how they understand your content.

Most brands are flying blind in this environment. They don’t know which prompts users are typing, how AI systems are reading their websites, or whether their content is even being surfaced in AI-generated responses.

That’s exactly the gap Limy fills.

How the Platform Actually Works

Limy embeds into the infrastructure layer of the web and observes how AI agents and bots interact with a brand’s website in real time. It’s not just analytics — it’s actionable intelligence.

According to Shamny, the process starts by identifying the prompts users are actually employing when interacting with AI tools. From there, the platform surfaces content gaps on the brand’s website and connects those gaps directly to revenue impact.

“We spot the gap in the content’s website and tie that back into the actual revenue impact it can make on a business,” Shamny told The Jerusalem Post.

The result is a clear picture of where a brand is invisible to AI engines — and a roadmap to fix it.

The Revenue Case Is Already There

This isn’t theoretical. Companies using Limy report that 8 to 12 percent of their revenue now comes from optimizations made through the platform. That’s a meaningful number, and it signals that AI-driven discovery is already a real acquisition channel — not a future trend.

For enterprise brands, even a 1 percent revenue lift from a new channel justifies serious investment. At 8 to 12 percent, the business case is hard to ignore.

Who’s Already Using It

Limy works with more than 200 brands across Asia-Pacific, Europe, and North America. The client list includes household names: L’Oréal, Procter & Gamble, AstraZeneca, and American Express.

That roster matters. These aren’t early-adopter startups experimenting with new tools. These are large enterprises with complex digital ecosystems and serious revenue at stake. The fact that they’re investing in AI chat engine optimization signals that this category is maturing quickly.

The Agentic Web Is the Real Bet

Limy’s bigger vision goes beyond prompt optimization. The company is positioning itself at the intersection of brands and the agentic web — a world where AI agents autonomously browse, compare, and make decisions on behalf of users.

Shamny is direct about where this is heading:

“With the world moving toward being agent-led, what really matters for us is having a bigger role in facilitating the communication between brand and AI agents. We are making sure that your digital assets are showing you.”

The company currently has 30 employees plus what Shamny describes as a significant internal agent force — staff who manage AI agents that automate workflows. It’s a structure that mirrors the very shift they’re helping clients navigate.

Why This Matters for AI Tool Observers

The emergence of Limy points to something bigger than one startup’s success. It confirms that AI chat engines are becoming a legitimate customer acquisition channel — one that requires its own optimization discipline, separate from traditional SEO.

Brands that treat AI visibility as an afterthought will lose ground to competitors who understand how these systems work. The companies already using Limy — with 8 to 12 percent of revenue tied to AI-driven optimization — are building an early-mover advantage that will compound over time.

The agentic web isn’t coming. For many consumers, it’s already here. The question is whether your brand shows up in it.